![]() ![]() ![]() ![]() 709 specifies the parameters for the display of video on HDTV set. 709, a standard that dates back to the 1990s. HDTVs use a standard for displaying content that’s called Rec. Now we’re living in an era where the streaming services are directly competing with the broadcast networks, and the quality of the programming is so good that the cinema and the broadcast worlds are starting to merge, with creatives swapping between these two areas to share ideas and techniques.Īs 4K (and eventually 8K) rollout, another bottleneck has emerged, this time with the standards for the playback of content and how sets reproduce the full range of tonality in the original footage. With this increased ability to deliver content, the cable networks and video-on-demand services like Netflix expanded their syndication of motion pictures, and the HDTV experience made those movies seem much closer to the theatrical versions than ever before. Cable, satellite, and phone companies raced to install the infrastructure that would allow subscribers to watch HDTV footage, and the networks raced to upgrade their gear. When those first HDTV sets hit the market, the technology available to capture HDTV was limited and expensive, and it was difficult to get the signals to the viewer. Sony’s new trio of 4K video cameras, the professional-grade PXW-Z90V and HXR-NX80 and consumer FDR-AX700 allow content-creators to deliver material that meets the demands of these new standards, with the ability to create both HDR video and slow/quick footage that meet the highest standards-both literally and figuratively-of today’s video delivery. As fans crowded around their sets to watch the Super Bowl in 2000 (the first one to be broadcast in HD), they probably didn’t consider that their new high def TV sets were the tipoff to a much larger push in the quest for higher quality video standards and delivery tools. The HDTV sets that flooded the market in the early 2000s were sold on the promise of more precise, better-looking broadcast television, though at the time that mainly meant sports. Significant technological changes are sweeping through the cinema and broadcast video markets, driven by the ever-increasing consumer demand for high-quality video content and a range of improvements in the delivery and playback of that content. ![]()
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January 2023
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